Associations remain relevant and distinguish themselves to their constituents through relentless focus on uncovering, meeting and exceeding member needs and expectations.

Associations face the difficult task of attracting and retaining members in the midst of an increasingly competitive marketplace. Determining how best to deal with this begins with an association's ability to understand the needs and expectations of its members. Associations remain relevant and distinguish themselves to their constituents through relentless focus on uncovering, meeting and exceeding member needs and expectations. Associations play a critical role across a wide range of important efforts and have the same challenges to innovate as all organizations.

“We must acknowledge the importance of our community as a key contributor to the American economy, providing more than one million jobs and enhancing the quality of life and health of communities nationwide.”   ASAE President and CEO John H. Graham IV, CAE

Trillium has worked with associations who struggle to ensure that the goals and activities of their organization are aligned to member needs and expectations. Alignment of an organization based on membership-oriented metrics is the key to Member Acquisition and Retention. It is critical to understand the impact of initiatives and activities on the member experience in order to effectively grow member associations. We have worked with our Association clients to help them better understand member needs and align their operations accordingly. Ask the following questions about your Association:

  • Is your organization facing a revenue shortfall this year or next? Are you looking for ways to close that gap without tapping a reserve fund?
  • Is your organization growing its net membership base each year?
  • Are you effectively meeting the needs and expectations of your members? How do you know if you are or are not?
  • Do you understand how your internal processes impact the way members perceive and interact with your organization?
  • Are you differentiating yourself from other associations and your peers?

Trillium Solutions Group can help you answer "Yes" to these and many more questions. We work to overcome the complex and costly issues within your association. Trillium effectively streamlines your operational processes as well as ensures successful delivery of your complex, mission-critical projects. Please contact us to learn more about our work with Associations.

Success Stories

Our client’s success in meeting their goals is our most important objective.